Smetric Insights provides business intelligence services for medium sized businesses in NZ. We help them get business clarity from their data. The result is better information, better decisions and better conversations and more successful businesses.
Business intelligence and data analytics are nothing new. But the tools have changed. Twenty years ago, Smetric Insight’s founder, Warwick Russell, lived in Excel. It was, and still is a great tool – a huge advance on the slide rule and then calculators available during his schooling and early career. But those days of repetitive analysis each day/week/month have gone! Now we can automate it! There is still no replacement for Excel for the complex simulation models required at certain times.
What we see out there is businesses with multiple systems, all with separate reporting – accounting, CRM, operational, project management systems etc. When they want to understand what’s going on in their business, they dive into each system to press the “export to CSV or Excel” button, and then put it all together into one spreadsheet. It’s time consuming, prone to error and complex spreadsheets are often meaningless to half the team.
Our data analytics solution
- We can automate pulling all your data together and presenting your reports in one place
- You can choose what you want to see, and how often it is updated
- You can see what matters in easy to understand and easy to share formats
Understanding “the why” of the patterns in your data will develop the insights to provide you with clarity of what’s happening in your business in real-time. You can use these insights to drive more sales, more cash, reduce costs, more engaged staff and an improved customer experience.
We are nimble, flexible and we want you to do well. We come to your place to understand your business properly. And you don’t need to write out a big cheque for our services.
“Business clarity achieved through data analytics”
Smetric Insights has a team of industry and subject matter experts. We have a deep understanding of what actionable insights can be achieved from data analytics. Our focus is business-led, not led by IT applications. We know what really matters and we get to the heart of the issues in your business. We are currently working with businesses in wholesale/distribution, supply chain, services and education. These are data-rich businesses that often have poor reporting out of their legacy systems.
About SMEtric Insights
SMEtric Insights was born out of SMEtric Consulting after Warwick Russell put together a selection of data analytic, benchmarking and forecasting tools that had just become available, were affordable and ideally suited to medium sized businesses. These tools could also be customised as we see that “cookie cutter” tools do not cater for the complexity of bigger businesses. Warwick could see that using these tools would enable businesses to get out of ‘Excel hell’ by automating much of their data analysis. It also enables businesses to get insights based on more ‘real time’ data, not data that they have had to wait a month or more to be produced by other systems or in other parts of the business.
- Our services enable medium sized businesses to get the benefits of data analytics without having an in-house IT team to set it up or manage it.
- We provide ongoing support and tailoring.
- As our data extraction tools can also grab data from numerous different systems, you don’t have to change your systems to get better reporting. It sits over the top.
- Your accountant will love us as we make their life easier. Its a collaboration.
Contact us today for more information.
SMEtric Insights provides the following services:
The SMEtric Insights Team
The directors are Warwick Russell and Margaret Russell. The rest of the team are a mix of data scientists/analysts and experienced ‘business translators’ who are experts in various industries and can help translate business insights into action for our business owner clients.
Warwick Russell
Warwick RussellCEO
Email: [email protected]
Mobile: 021-951-076
Warwick is seasoned. That means he’s been around the block and learnt a few things along the way. He’s been a senior executive in large corporates and a business owner in a range of sectors where he has used his business analysis and forecasting expertise to drive businesses forward. He is a chartered accountant, business advisor and industry commentator. Warwick possesses levels of expertise and knowledge that are hard to match. His strategic and tactical nous is complemented by an entrepreneurial eye and an open mind. Warwick has an operating style that is based on accountability, honesty and partnership.
Margaret Russell
Margaret RussellMarketing Director
Email: [email protected]
Mobile: 027-3344-853
Margaret has worked and owned SME businesses in multiple industries, including consulting, horticulture, access hire, and manufacturing. . Margaret relates well to business owners and managers as she understands the issues they face. With particular interest in the role of women in small businesses, their different needs, and different measures of success, Margaret is keen to support them to reach their full potential. Margaret has a BSc (Earth Sciences), a PGradDip in Agricultural Science, and a PGradDipBus in Marketing.
Lyall Watson
Lyall WatsonInsights Officer
Email: [email protected]
Mobile: 027-307-7294
Lyall is our expert at sorting out the financial and administrative functions in SMEs and working with the business owner and staff to make these businesses more sustainable, more valuable and where required, preparing them for a more profitable sale.
He is a qualified Chartered Accountant with extensive accounting, financial systems and commercial management experience in SMEs covering a wide range of industries.He has a detailed experience and understanding of the processes involved in the implementation of a range of financial and retails systems. Lyall is also able to get hands on to sort out the chaos in a user friendly fashion and train staff use the systems better to keep the business on track.
Lyall is comfortable with high level strategic thinking and has held critical roles in growing SME businesses and been involved in helping owners attract new equity partners and joint venture partners for their businesses.
Francis Tremain
Francis TremainCIO
Email: [email protected]
Mobile NZ: 022 424 7632
Our CIO, Francis, is a vital part of what we do. He has a B.Sc. in Computer Science and Operations Research as well as a Microsoft Professional Program Certificate in Data Science. He is multi-lingual in programming languages but is not a total nerd.
Francis has readily applied his skills to Business Intelligence and revels in helping uncover the insights by finding the patterns and anomalies in business data. He is rapidly getting an understanding of business and what really counts, rather than just being able to analyse everything.
He was initially focusing on Business Intelligence and creating dashboards with real-time data in SMEs. But he is already on taking things to the next level with Predictive Analytics and Machine Learning and how they can further enhance customer experience and help businesses become more agile and efficient, save costs and drive digital transformation.
Andrew (Marty) Martin
Andrew (Marty) MartinInsights Officer/Subject Matter Expert – Education and Products
Email: [email protected]
Mobile: 021-450-022
Marty cut his insights teeth as a data analyst in Fast Moving Consumer Goods and has a long history of automating reporting and presenting of data to develop market offers. Following his time in FMCG, Marty used this experience to move into the then emerging consumer mobile phone market, where he developed market products and propositions, moving overseas and, as mobile data products emerged, being responsible for developing the email and messaging offers of Orange UK.
Following his time developing products and propositions for emerging technology, Marty consulted for a NZ based boutique consultancy that has operated in 23 countries. This consultancy focused on understanding the metrics of their client’s businesses, and embedding systems that ensured they were successfully aligned to customer need.
Marty brings this wealth of experience across many industries to SMEtric Insights, where he helps customers to understand what is important and to take action form that. Outside of work, Marty is focused on keeping fit (he’s a CrossFit fan – you can ask him about it, he’s remarkably restrained in his answer) and enjoying what the NZ Outdoors has to offer with his family.
Tinu Jose
Tinu JoseData Analyst
Email: [email protected]
Mobile: 027 555 2944
Tinu is another member of out data team. She has a Bachelor of Technology in Computer Science and Engineering and a Post Graduate Diploma in Information Technology. Tinu is an experienced data analyst with interests lying in the intersections between business analysis, data analysis, data mining, and data visualization. She loves exploring new technologies and working on challenges. Tinu is rapidly getting an understanding of businesses and the problems they are trying to solve.
Nayana Patil
Nayana PatilData Analyst
Email: [email protected]
Mobile: 021 133 4970
Nayana is the most recent addition to our data science team. She is a highly analytical IT professional skilled at technical leadership in a wide variety of business areas and multiple IT development frameworks and languages. She has recently completed a Post Grad Diploma in IT in Auckland where she was introduced to data analytics, Python and Power BI. She also holds a Bachelor of Engineering in Computer Engineering.
Darren Savage
Darren SavageSubject Matter Expert – Financial and Change Management Analyst
Email: [email protected]
Mobile: 021 906 441
Darren’s objective has always been to make a difference to the performance of organisations he works for, using his range of organisational, planning and analytical skills.
Darren is a Chartered Accountant with specialised financial and strategic analytical expertise. He has also developed as broader leadership and communication skills, through his experiences working in the optometry, agri-business and health sectors in the Waikato where he is based.
He has extensive experience in financial analysis, change management and management of company performance, including people, systems, marketing and finance functions.
Scott Pearson
Subject Matter Expert – Finance
Email: [email protected]
Mobile: 0274 992 450
Scott is another of our experts at sorting out the finance and administrative functions of SMEs. He has had experience as a CFO/COO General Manager in a broad range of industries. Scott has had senior roles in both corporates and SMEs in manufacturing, hospitality and gaming, local government, travel and tourism, fertility services and membership organisations.
He is skilled in information systems, recovery from systems and process failure, manufacturing, financial and commercial, human resources, change management, legal contracts, sales and operations, process improvement, education, business consulting.
Hayden Russell
Co-founder and Advisor
Email: [email protected]
Mobile: 021 665 242
Hayden is a co-founder and advisor of Smetric Insights. He is a supply chain professional with experience in leading business transformation. He is passionate about distilling complex processes into simple, standardised and integrated ways of working.
Hayden is experienced in establishing, implementing and tracking key performance metrics and communicating insights. He helps drive businesses to optimise the balance between service levels and inventory levels by managing demand planning, procurement and inventory across multiple locations to ensure product is in the right place, at the right time to meet customer demand.
Ian Featherstone
Subject Matter Expert – Manufacturing
Email: [email protected]
Mobile: 021-082-23361
Ian provides management advice, structure and process to anyone, who is leading people, in manufacturing or sales. He helps to help keep New Zealand companies competitive by ensuring they are providing world class customer experiences, profitably. Ian shares with clients the knowledge gained from over 30 years of broad industry experience in a variety of operational, sales, change management, special projects, project management and senior management roles.
Ian brings a constructive, positive approach to performance improvement. He helps others adapt to the demands of today’s conditions and so they are set up for the future by putting enduring, flexible, processes in place.
Nick Lupis
Advisor to SMEtric
Email: [email protected]
Mobile: 021-304-935
Nick is one of our expert Business Intelligence advisors. He has been working in the Business Intelligence and Data Warehousing space for over 10 years. He built an Analytics team to support Marketing, Customer and Sales Analytics solutions and reselling visualisation and analytics tools in New Zealand. Prior to that he worked in Business Intelligence for the Auckland City Council following roles in BI for University of Oxford, Vodafone and Pfizer.