About us. Data Analytics and Business Intelligence Experts For SMEs
Smetric Insight’s data analytics experts help business leaders make smarter decisions faster through our advanced analytics and business intelligence software and services.
Smetric Insights has a team of industry and subject matter experts that work alongside a team of data experts to put a layer over common business systems, extracting and presenting actionable insights from business data.
We focus on industries where we have deep experience and understanding of what actionable insights can be achieved from data analytics. Supply chain performance, operational and capacity planning and complex financial analysis are just some of the areas in which Smetric supports business decision makers.
These insights give business leaders the ability to drive business performance instead of grappling with the process of collecting and analysing information.
Smetric’s focus is to simplify this process and ensure business leaders are empowered to focus on decision making. We promise the easiest path to insights.
Smetric. The easiest path to insights.
The Smetric Insights Team
The directors are Warwick Russell and Margaret Russell. The rest of the team are a mix of data scientists/analysts and experienced ‘business translators’ who are experts in various industries and can help translate business insights into action for our business owner clients.
Warwick Russell
CEO
Warwick is seasoned. That means he has been around the block and learnt a few things along the way. Working as a senior executive for large corporates and a business owner in a range of sectors where he has used his business analysis and forecasting expertise to drive businesses forward.
Margaret Russell
MARKETING DIRECTOR
Margaret has worked and owned businesses in multiple business industries, including consulting, horticulture, access hire & manufacturing. She relates well to business owners and employees as she understands the many business issues and how to get the best solution.
Lyall Watson
INSIGHTS OFFICER
Lyall is our finance expert for sorting out the financial and administrative functions within a company. He works with the business owner and staff to help make the business more profitable, sustainable and more valuable. Also when required, he will prepare the business for prospective buyers.
Francis Tremain
CIO
Francis, is a vital part of what of our data anlaytics team. He has a B.Sc. in Computer Science and Operations Research and is a Microsoft Professional with a Program Certificate in Data Science. Also, multi-lingual in programming languages and he is not a total nerd. Francis is great to work with.
Justin Phan
BI DEVELOPER
Justin is an experienced BI developer and data analyst. He has worked as an ERP consultant, experienced in analyzing, generating and tracking strategic reports and data analyses to drive business performance. He has recently completed a Post Graduate Diploma in Computer & Information Sciences.
Scott Pearson
SUBJECT MATTER EXPERT
FINANCE & ADMINISTRATION
Scott is an expert at sorting out the finance and administrative functions within a company. He has had experience as a CFO/COO General Manager in a broad range of industries. Scott has had senior roles in both corporates and SMEs in manufacturing, hospitality and gaming. Also local government, travel and tourism, fertility services and membership organisations.
Allen Liang
GRADUATE DEVELOPER
Allen has recently joined our team to focus on our Callaghan funded research project. He is nearing completion of a Masters of Information Sciences in Computer Science where he has studied Machine Learning, Data Science & AI. Allen has a background in IT development.
Yao Lu
BI DEVELOPER
Yao has a Master’s degree in Applied Data Science. She has previous experience in a Big 4 accounting firm and data analytics experience in NZ. Yao is experienced in handling big data sets and preparing dashboards and reports in data visualisation tools. She is passionate about to delivering real world solutions using data.
Ian Featherstone
SUBJECT MATTER EXPERT MANUFACTURING
Ian provides management, structure and process advice, specifically for business leaders in manufacturing or sales. He helps to keep NZ companies competitive by ensuring they are providing world class customer experiences, and profitably. Ian has over 30 years of broad industry experience in operational roles. He specialises in performance improvement, sales management and sales coaching.
Jeff Vollebregt
SUBJECT MATTER EXPERT
LOGISTICS & SUPPLY CHAIN
Jeff is our expert in Logistics, Freight and Supply Chain with 30+ years commercial experience in NZ, Asia, Europe and the US. With the ever changing and challenging environment being faced today, Jeff’s commercial nouse focuses on truly understanding the business, using considered insightful research and developing strategies for profitable customer focused solutions.
Greig Buckley
FOOD AND BEVERAGE
Greig is using his business experience and marketing skills in the food industry and beverage sector, particularly working with artisan and specialty food producers, through his business, Kai Foods.
He is well connected in this industry and understands their challenges
Darren Savage
SUBJECT MATTER EXPERT
FINANCE AND STRATEGY
Darren has a range of organisational, planning and analytical skills. Darren is a Chartered Accountant with specialised financial and strategic analytical expertise. He has considerable experience working in the optometry, agri-business and health sectors and is based in Hamilton
Natalie Russell
SUBJECT MATTER EXPERT
SUPPLY CHAIN & PLANNING
Natalie is an expert in supply chain and planning, particularly in the FMCG sector. She has worked with Fonterra, Lion Co, popchips (UK), KPMG and is now with Moa Brewing Company. Not only does she have a deep technical knowledge of products but also has a very strong commercial acumen and understanding of systems