Data Analytics Experts For Medium Sized Businesses in NZ & AU

Smetric Insights provides business intelligence services for medium sized businesses in NZ. We help them get business clarity from their data. The result is better information, better decisions and better conversations and more successful businesses.

Business intelligence and data analytics are nothing new. But the tools have changed. Twenty years ago, Smetric Insight’s founder, Warwick Russell, lived in Excel. It was, and still is a great tool – a huge advance on the slide rule and then calculators available during his schooling and early career. But those days of repetitive analysis each day/week/month have gone! Now we can automate it! There is still no replacement for Excel for the complex simulation models required at certain times.

What we see out there is businesses with multiple systems, all with separate reporting – accounting, CRM, operational, project management systems etc. When they want to understand what’s going on in their business, they dive into each system to press the “export to CSV or Excel” button, and then put it all together into one spreadsheet. It’s time consuming, prone to error and complex spreadsheets are often meaningless to half the team.

Our data analytics solution

We can automate pulling all your data together and presenting your reports in one place
You can choose what you want to see, and how often it is updated
You can see what matters in easy to understand and easy to share formats

Understanding “the why” of the patterns in your data will develop the insights to provide you with clarity of what’s happening in your business in real-time. You can use these insights to drive more sales, more cash, reduce costs, more engaged staff and an improved customer experience.

We are nimble, flexible and we want you to do well. We come to your place to understand your business properly. And you don’t need to write out a big cheque for our services.

“Business clarity achieved through data analytics”

Smetric Insights has a team of industry and subject matter experts. We have a deep understanding of what actionable insights can be achieved from data analytics. Our focus is business-led, not led by IT applications. We know what really matters and we get to the heart of the issues in your business. We are currently working with businesses in wholesale/distribution, supply chain, services and education. These are data-rich businesses that often have poor reporting out of their legacy systems.

About SMEtric Insights

SMEtric Insights was born out of SMEtric Consulting after Warwick Russell put together a selection of data analytic, benchmarking and forecasting tools that had just become available, were affordable and ideally suited to medium sized businesses. These tools could also be customised as we see that “cookie cutter” tools do not cater for the complexity of bigger businesses. Warwick could see that using these tools would enable businesses to get out of ‘Excel hell’ by automating much of their data analysis. It also enables businesses to get insights based on more ‘real time’ data, not data that they have had to wait a month or more to be produced by other systems or in other parts of the business.

Our services enable medium sized businesses to get the benefits of data analytics without having an in-house IT team to set it up or manage it.
We provide ongoing support and tailoring.
As our data extraction tools can also grab data from numerous different systems, you don’t have to change your systems to get better reporting. It sits over the top.
Your accountant will love us as we make their life easier. Its a collaboration.

SMEtric Insights provides the following services:

The SMEtric Insights Team

The directors are Warwick Russell and Margaret Russell. The rest of the team are a mix of data scientists/analysts and experienced ‘business translators’ who are experts in various industries and can help translate business insights into action for our business owner clients.

Warwick Russell