To provide on-demand digital marketing performance dashboards to Kiwise Digital Marketing Agencies customers, Kiwise needed a platform that could integrate the data spread between many separate reporting systems like Adwords, Analytics and Xero. SMEtric Insights gave them that solution that is now automated.
- Digital marketing performance reporting was based on data manually gathered into Excel
- No data visualisation
- Data stored in multiple disconnected systems
- Time consuming data retrieval, cleaning and collating
- Now have flexible and attractive reporting
- Dashboards produced seamlessly, daily
Kiwise are full service WordPress Developer and Digital Marketing Managers in Auckland.
Their focus is on helping drive website sales for their clients using smart digital tactics and goals. Working with their clients, their aim is to target the right customers for their clients and to deliver excellent results.
Kiwise works with a number of data sources that are not inherently connected such as Google Adwords, Google Analytics, Facebook, Campaign Monitor and sales data from Xero.
To create monthly reports for their clients required a lot of manual labour – downloading, cleaning and joining datasets before they could even get into reporting. All of this was time consuming and prone to error and the data was aging.
Even once it was in Excel, there was no visualisation so it was very time consuming to then gather any insights from the data. The core of the problem was the number of disconnected data sources and how to get them to speak to each other seamlessly.
Kent Routen, the founder of Kiwise, was frustrated at having to spend the first week of every month in Excel Hell, collating and getting trying to get insights from his clients’ data.
SMEtric Insights Solutions
Kent reviewed a number of different systems. No one but SMEtric Insights had the ability to easily tie together all the disconnected sources such as Google Analytics, Adwords and Xero and present them in an attractive and easy to use interface.
SMEtric Insights worked with Kent to tailor the dashboards for what he wanted to see. The resulting dashboards could be shared with clients so that they could quickly evaluate their marketing performance and various other KPIs to help make their marketing buy decision making. They can now track their marketing investments from the click on the ad, to the leads they generate, all the way through to the sales associated with it.
As a small company, Kiwise does not have the experience in data analytics and data science to create their own solution. With SMEtric Insights solution and ongoing management, their dashboards are produced seamlessly, daily. Kent no longer needs to spend the first week of every month repeating the extraction of his client data to create reports.
Want a demo of what visualisation of your digital marketing performance or other business data could look like? Get in touch now!