Smetric Insights provides business intelligence services for medium sized businesses in NZ. We help them get business clarity from their data. The result is better information, better decisions and better conversations and more successful businesses. Business intelligence and data analytics are nothing new. But the tools have changed. Twenty years ago, Smetric Insight's founder, Warwick Russell, lived in Excel. It was, and still is a great tool - a huge advance on the slide rule and then calculators available during his schooling and early career. But those days of repetitive analysis each day/week/month have gone! Now we can automate it!